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Rides and attractions Roller coasters Name The park reopened on 4 July, when the government restrictions relaxed.

In March 2020, the resort's opening for the 2020 season was postponed due to the COVID-19 pandemic. Most other Merlin-owned theme parks with onsite hotels would follow the same course over the following few years. Īs of early 2008 the resort changed its name to 'Alton Towers Resort' to better reflect its status as a multi-day destination. As of 2016, the property is under control of Secure Income REIT plc, of which Nick Leslau is a non-executive director. Merlin continues to operate the site under a renewable 35-year lease. On 17 July 2007, Alton Towers was sold to private investor Nick Leslau's investment firm Prestbury under a sale and leaseback agreement. Dubai International Capital also gained 20% of Merlin Entertainment.

In May 2007, The Blackstone Group purchased The Tussauds Group for US$1.9 billion and merged it with its then-subsidiary Merlin Entertainments. In 2005, Dubai International Capital (DIC) acquired Tussauds for £800 million. The opening of Oblivion that same year and Air (now Galactica) in 2002 saw the park sustain new major roller coasters, both marketed as 'World First' rides. The Tussauds Group was sold to venture capital firm Charterhouse in 1998. Tussauds' park development team from 1990 to 2002 included well-known attraction producer John Wardley among others. The change of park ownership brought another era of development, involving the opening of more intensively themed areas and new attractions, such as Runaway Mine Train (1992), The Haunted House (1992), Toyland Tours (1994), and Nemesis (1994). In 1990, Broome sold Alton Towers to The Tussauds Group, then a division of Pearson plc, after his development of the former Battersea Power Station into a sister theme park encountered financial difficulty. From there, he began the theme park by developing new areas and installing permanent rides, including the Corkscrew, The Flume, Around The World In 80 Days, The Black Hole and the Grand Canyon Rapids. Property developer John Broome acquired the park after marrying the daughter of majority shareholder Dennis Bagshaw in 1973 and subsequently buying all its concessions. In the 1950s, this included the operation of a fairground, and by the 1970s included a boating lake and chairlift. In 1924, a group of local estate agents formed Alton Towers Ltd to take ownership of the estate and began to restore the gardens as a tourist attraction. Money raised from railway excursions was paid to the earl and helped to maintain the upkeep of the grounds. 10.2 Past seasonal Scarefest attractionsĪlton Towers first opened to the public on a regular basis following the opening of Alton Towers railway station.10.1 Seasonal Scarefest attractions as of 2021.Special events are hosted throughout the year, including Alton Towers Scarefest (the park's Halloween event), Octoberfest, the Mardi Gras and a season-ending fireworks display held on the last three days of the season. The theme park is occasionally closed midweek in the quieter months. The theme park is usually open from late March to early November, whilst many of its hotels and amenities are open year-round. Facilities include Alton Towers Waterpark, conference facilities, a crazy golf course, and a high ropes course. It operates a total of ten roller coasters and offers a range of accommodation and lodging options alongside the theme park.

The park has many attractions such as Congo River Rapids, Runaway Mine Train, Nemesis, Oblivion, Galactica, The Smiler, Wicker Man, Due to the COVID-19 pandemic, Alton Towers was only open from July 4th-November with limited capacity meaning only 670,000 visitors came to the park in 2020. In 2019, it was the second most visited theme park in the UK with 2,130,000 visitors which puts it after Legoland Windsor. In the late 20th century, it was transformed into a theme park and opened a number of new rides from 1980 onwards.

Originally a private estate of the Earls of Shrewsbury, Alton Towers' grounds were opened to the public in 1860 to raise funds. The park is operated by Merlin Entertainments Group and incorporates a theme park, water park, spa, mini golf and hotel complex.